Paul Collins

+44(0)7768 728 228
Paul Collins

Paul is a Board Advisor to Commercial Advantage and Director in the company.

His career started with IBM when he was in charge of their ‘just in time’ manufacturing process at a UK manufacturing plant.

After moving to a major consulting firm, he then established his own consultancy, World Class International (WCI Group). In 7 years, he grew WCI from £4m to £63m (consulting and IT services sales revenue) and 350 staff.

He sold his stake to a financial investor in 2002 and latterly established Equiteq LLP.

Equiteq is now the pre-eminent growth strategy advisor to leading consulting firms. As the Managing Partner, he sits on the Boards of a small number of consulting firms that he believes have exceptionally high potential.

Paul’s role is to guide the Board along the journey of scaling Commercial Advantage globally.

Our experience:

  • Albert Heijn
  • Asda
  • Auchan
  • Birds Eye Iglo
  • Boots
  • Cadbury
  • Carrefour
  • Co-op
  • Coca-Cola
  • Colgate-Palmolive
  • Delhaize
  • Diageo
  • Energizer
  • Heineken
  • Innocent Drinks
  • Kimberly-Clark
  • Kraft
  • Mars
  • McCormick Foods
  • Metro
  • Morrisons
  • Nestlé
  • PepsiCo
  • Pick n Pay
  • Procter & Gamble
  • Reckitt Benckiser
  • SSL International
  • Sainsbury's
  • Shoprite
  • Tesco
  • Unilever
  • Waitrose
  • Walmart
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