Patrick is the Chief Operating Officer of Commercial Advantage.
He graduated with a first class Msc from the University of Leiden in the Netherlands, and then continued to study Econometrics at the Erasmus University in Rotterdam, before joining the retail practice of Cap Gemini.
Initially working in an advisory capacity to retailers, he then moved to the consumer goods practices of Ernst & Young, and later Deloitte.
Throughout his career, Patrick has been involved in building winning commercial strategies that centre brand strategies around category opportunities and create outstanding execution through diverse trade customer landscapes, ranging from world class Modern Trade retailers to developing Traditional Trade channels.
He joined Commercial Advantage shortly after it was founded.
Patrick is responsible for product innovation and the overall management of our projects and people.